Two weeks ago, PicklePod broke the news that Jack Sock and Selkirk were set to announce a long-term sponsorship deal.
Today, we have confirmation. Selkirk has reportedly signed Jack Sock, welcoming him into the long list of top pro pickleballers that make up the Selkirk 'family'.
The 31-year-old 2x Wimbledon champion (doubles 2014, 2018) is one of the increasing number of tennis stars who are setting their sights on pro pickleball. But notably, he's been touted as the clear frontrunner in terms of upside.
In fact, he earned a doubles gold medal alongside Anna Leigh Waters in his pro debut on the PPA Tour earlier this year.
The full statement is below, but one interesting line stood out:
We're thrilled to announce that this tennis star has now joined the Selkirk Sport team and will be the face of our upcoming Luxx paddle series!
We're hearing a lot about the Luxx paddles (and maybe apparel?) that are set to be released soon. Last weekend we saw Selkirk Pro, Rob Nunnery on the medal stand after cruising through the competition while sporting a fresh new blue and black paddle.
Maybe Selkirk will sign the Bryan Brothers next.
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Selkirk Announcement:
From the elite tennis courts to the dynamic realm of pickleball, Jack Sock brings with him a legacy of unmatched skill, tenacity, and passion for the game. We're thrilled to announce that this tennis star has now joined the Selkirk Sport team and will be the face of our upcoming Luxx paddle series!
Jack Sock, with his impressive record of singles and doubles titles in the world of tennis, has decided to venture into the world of professional pickleball. After his remarkable tennis journey and recent retirement, Sock quickly made his mark on the pickleball circuit. Within months of his debut, he has already climbed the ranks, showcasing the same prowess that made him a force in tennis.
The Selkirk Advantage
For Jack, shifting from tennis to pickleball was more than just a change of sport - it was about finding the right tools to maintain his competitive edge. The Selkirk brand and its Luxx Control Air paddle (coming soon) which offers control, accelerated spin, and ample power, was the perfect match for his dynamic playing style.
