On the heels of their recent broadcast on FOX (where they drew a top 20 rating), the Association of Pickleball Players (APP) has unveiled an unprecedented broadcast distribution plan for 2024, marking a significant milestone in the sport's journey to national prominence.

In an exciting development, live coverage of all 2024 APP Tour events and select APP Signature Events will be broadcast on major television networks, including CBS Sports, ESPN, and FOX Sports.

With double the live coverage compared to the previous year, fans can expect over 40 hours of live pickleball action and more than 200 hours of livestream coverage for three out of the five competition days during each APP Tour event.

Tom Webb, APP's Chief Marketing Officer (and a recent guest on the PicklePod), expressed pride in the organization's achievement, emphasizing its commitment to establishing itself as the leading authority on pickleball. Webb highlighted the exceptional talent and captivating narratives showcased in these events, underscoring the significance of this partnership with CBS Sports, ESPN, and FOX Sports in providing pickleball with the national exposure it rightfully deserves.

Executives from CBS Sports, ESPN, and FOX Sports echoed their enthusiasm for broadcasting APP's premier tournaments, citing the sport's growing popularity and its appeal to a diverse audience. With each network committed to delivering the excitement of pickleball to fans nationwide, this collaboration marks a pivotal moment in the sport's evolution.

Fans eager to catch the action can access more information about the APP and its full 2024 schedule on the organization's website, while behind-the-scenes content and player updates are available across various social media platforms.

Hopefully, this extended coverage will lead to more people watching pro pickleball, so we don’t have to write headlines like this one anymore.