Who doesn't love a good pickleball pun, eh?

LOTTO, the premier Italian sports brand, is making waves in the world of pickleball with a new partnership with the Brooklyn Aces.

This strategic collaboration brings together some notable names, including owners Kevin Durant, Rich Kleiman, Drake, and Michael B. Jordan, making LOTTO the first athletic brand in the ownership group of a professional pickleball team.

With this partnership, LOTTO branding will become an integral part of the Brooklyn Aces’ identity and will be featured prominently on the team's logo and player apparel.

About LOTTO

Established in 1973, LOTTO is renowned for its innovative, performance-driven footwear, apparel, and accessories. With a rich history in tennis and soccer, the brand has now turned its attention to pickleball.

Jameel Spencer, Chief Marketing Officer of Fashion & Athletic Verticals at WHP Global, which owns LOTTO, expressed his enthusiasm for the venture:

“With LOTTO’s heritage in soccer and racquet sports, pickleball’s explosion on the scene presents a natural opportunity for brand growth. The ownership group assembled by the Brooklyn Aces offers a dynamic blend of culture and sports that makes this venture an exciting investment.”

Rich Kleiman, CEO of Boardroom and the majority owner of the Aces, echoed this sentiment:

“We’re incredibly excited to welcome LOTTO as part of the Brooklyn Aces team. Not only are they committed to the growth of this team, but to the growth of pickleball as a whole.”

MLP’s Seattle Pioneers Heading to Carolina, Re-Branded Carolina Pickleball Club

The Seattle Pioneers of Major League Pickleball are relocating and rebranding, moving to North Carolina and renaming itself Carolina Pickleball Club. The team makes its debut this week at MLP Washington, D.C.

The Dink PickleballErik Tice

It's also worth noting that over the weekend at PPA Sacramento, pro Pablo Tellez was seen hugging a LOTTO pickleball paddle.

Pablo was previously connected to Selkirk, but perhaps an announcement about a partnership with LOTTO is coming soon.

About the Brooklyn Aces

The Brooklyn Aces are in the Challenger Level of MLP. Their players include Lina Padegimaite, Daniel De La Rosa, Martin Emmrich, and Layne Sleeth.

The Aces kicked off their six-tournament 2024 season earlier this month. Fans can stay updated on the team's schedule, events, and other news via their Instagram page @BklynAces.

This partnership marks a significant milestone in the sports world and is a great sign that MLP is continuing to grow and bring in new sponsorships.