MLP Enters Multi-Year Rebrand with DoorDash (Celebrates with Free Pickles)
Major League Pickleball (MLP) and DoorDash today announced a multi-year official league title sponsorship that rebrands pro pickleball’s preeminent coed team league as MLP presented by DoorDash.
MLP team owners Dude Perfect joined Anna Bright of the St. Louis Shock, and Tyson McGuffin of the Phoenix Flames, to announce the new partnership in a social media video:
“We are delighted to welcome DoorDash as Major League Pickleball’s official naming rights partner,” said UPA Chief Revenue Officer, George Killebrew. “DoorDash has established themselves as a preeminent brand in the sports marketing industry, and we look forward to working with them to convert the tens of millions of pickleball players and MLP fans into avid DoorDash customers. Pickleball and DoorDash will become synonymous through this collaborative partnership.”
“We’re beyond excited to be part of the incredible momentum around pickleball as the official title sponsor of MLP,” said Renaldo Chapman, Vice President, Brand & Creative at DoorDash. “MLP presented by DoorDash is all about bringing fans even closer to the game, and throughout our partnership, we’ll deliver exclusive experiences, unique perks, and unforgettable moments that celebrate the sport’s rapid rise and strong sense of community.”
Key Highlights of the Partnership
- New League logo with DoorDash included (lead graphic in this article)
- All MLP team uniforms and both baselines at MLP events will have the new logo
- For a limited time (now through April 15th), DoorDash DashPass members can redeem a free jar of pickles by using the promo code PICKLE on a grocery order of at least $12*
- DashPass members attending MLP events will be eligible to receive exclusive VIP seat upgrades and gift cards for on-site ordering
- All MLP events will feature a branded “DoorDash Drop-Off Zone” where attending fans can pick up food ordered through DoorDash for an easy on-site food delivery experience
- DoorDash will be the official title sponsor of the 2025 MLP Finals NYC, where MLP will crown their 2025 Premier and Challenger Level Champions in Central Park
*For all terms and conditions, please see the MLP announcement on their website.
Why this Matters
DoorDash is a huge name in food and grocery delivery. This multi-year partnership signifies the strength of the Major League Pickleball brand and helps broaden the fan base invested in pickleball.
