Fashion Execs Launch Venture-Backed Pickleball Apparel Brand
On the pickleball court, details matter. Everything impacts your performance, from the paddle in your hand to the confidence you brought that day. One aspect of your performance that you may not have considered?
How you look.
Feeling good about your appearance can directly influence your performance (for real, it's science).
That’s where MUEV (pronounced like 'move') enters the court.
MUEV designs apparel that not only performs but makes you feel confident from the moment you put it on. Let's meet MUEV and understand a bit better how they're changing the game from the outside in.
The Birth of MUEV: Where Fashion Meets Performance
MUEV was born from a passion for pickleball and a keen eye for high-end fashion. Founders Chris Rork and his team bring years of expertise from iconic brands like Ralph Lauren and Levi's, blending their love for the game with top-tier design.
Their rapid success has attracted significant attention, culminating in 35 Capital becoming a key equity partner.
The Dink Media Team
With this strategic investment, MUEV is poised to elevate its mission of creating performance-driven apparel that inspires both on and off the court.
“When you look good, you feel good. And when you feel good, you play better.” - Chris Rork
This "look good, feel good, play better" mantra is at the heart of everything MUEV designs. Whether the flattering fit, high-performance fabrics, or sleek, understated style, MUEV apparel is crafted to give you that extra edge on and off the court.
Why MUEV Stands Out
What makes MUEV different? It’s all about the fusion of fashion and performance, built on the belief that your gear should do more than just look good—it should make you feel unstoppable.
Here’s what sets MUEV apart:
- Performance: Every piece of MUEV gear is designed with your game in mind. With fabrics sourced from the world’s best mills, MUEV apparel is moisture-wicking and breathable, keeping you cool and comfortable no matter the weather.
- Fit: When your clothes fit right, everything changes. MUEV’s carefully tailored designs flatter every build, making you feel confident as soon as you step on the court.
- Style: Forget flashy, loud designs. MUEV believes that true style doesn’t need to shout. With clean, sleek looks that transition effortlessly from the court to the rest of your day, MUEV apparel is about making a statement—without trying too hard.
“When you’re comfortable in what you’re wearing, your focus is on the game, not your gear. And that’s what helps you play better.” - Chris Rork
A Brand Built for Players, by Players
At MUEV, everything starts with the players. MUEV's apparel is designed by and for those who live and breathe pickleball, from weekend warriors to trailblazing brand ambassador Kamryn Blackwood.
Blackwood, a key part of the MUEV family, isn’t just endorsing the brand—she’s working with the design team to create apparel that meets the specific needs of both recreational and professional players.
Pickleball has given me a sense of community I didn't know I was missing, and at MUEV, I use my voice to design with all of YOU in mind. - Kamryn Blackwood
Her involvement ensures that every detail, from pocket placement to fabric choice, enhances performance. MUEV isn’t just about looking good—it’s about giving players the tools they need to feel good and perform their best.
A Lifestyle, Not Just Apparel
Pickleball is more than a game—it’s a lifestyle.
And MUEV is designed to fit seamlessly into every part of it. Whether you’re gearing up for an intense match or heading out for a casual lunch, MUEV’s apparel keeps you looking sharp and feeling confident. Their collections are built for life on and off the court, offering versatility without sacrificing style.
Imagine stepping off the court after hours of play, knowing your gear has kept you comfortable the whole time. With MUEV, you don’t just play—you live the game, and your clothes move with you from the court to wherever the day takes you.
Join the MUEVment: Look Good, Play Good
At the end of the day, MUEV isn’t just selling pickleball apparel—they’re offering a way to elevate your game. If you’ve ever wondered what walking onto the court with total confidence would feel like, they are giving you a chance to experience it.
