Pickleball’s fastest-growing fashion brand is hitting the big leagues—literally.
MUEV (pronounced “move”), the high-performance pickleball brand turning heads since its September 2024 debut, has been named the Official Uniform Partner of the Major League Pickleball (MLP) team St. Louis Shock.
Their first uniforms will hit the court this weekend at MLP Orlando, where the Shock will debut a custom-designed look built for serious play—and serious style.
The Dink Media Team
What's MUEV?
Founded by fashion industry veteran Chris Rork (Polo Ralph Lauren, Levi Strauss), MUEV combines technical construction with elevated design.
Think thermoregulated fabrics, ergonomic fits, and clean silhouettes made specifically for the way pickleball is actually played. No generic gym clothes here.
The brand offers a full range of men’s and women’s apparel—shirts, skirts, dresses, socks, hoodies, hats—all developed by a design team with experience at brands like Nike, Lululemon, and Ralph Lauren.
And now, with the St. Louis Shock rocking MUEV on the pro stage, it’s clear the brand isn’t just riding the pickleball wave—they’re helping shape what it looks like.
Erik Tice
If you want a sneak peek at what’s in store for the Shock this weekend (and the rest of the MLP action), check out our MLP Orlando event preview.
And keep an eye on the uniforms while you’re at it. Something tells us this won’t be the last time you see MUEV making moves.
