Playing pickleball all day takes a toll on your body. Pickleball players nationwide have found relief in OOFOS for Active Recovery before and after matches.
To further support the growing number of players, DUPR and OOFOS have agreed to multi-year partnership that will help get recovery footwear onto the feet of more pickleball athletes.
OOFOS is the global leader in Active Recovery footwear. Their proprietary OOfoam technology absorbs impact so your body doesn't have to. The footwear allows you to reduce stress on the body and recover faster so you can play at your very best. OOFOS offers a wide variety of sandals, shoes, boots, clogs, and slippers that are the perfect thing to put on after a long day on the courts.
Together with DUPR, pickleball's most accurate global rating system, OOFOS hopes to educate players of all ages on how recovery footwear contributes to peak performance. A new multi-year deal positions OOFOS as the Official Recovery Footwear of DUPR.
DUPR's growing reach in the pro and amateur game make them a perfect partner for connecting with players. You will be able to find OOFOS products at all of the major DUPR event this year including Waterfall National Championships, Team League National Championships and Collegiate National Championships.
That's not all. OOFOS and DUPR have created the OOFOS Aces program where top DUPR profiles will be "highlighted with a digital badge commemorating their status within the Pickleball community".
There will even be an opportunity for some players to join the OOcrew, a group of ambassadors who are passionate users of OOFOS, alongside athletes like Derek Carr, Dawn Staley and Ashley Caldwell.
Do yourself a favor this year and add some OOFOS to your pickleball bag. More details on the partnership are listed in the official press release below.
Contact: Jennifer Keddy | jkeddy@oofos.com
ACTIVE RECOVERY FOOTWEAR LEADER OOFOS ANNOUNCES OFFICAL PARTNERSHIP WITH UNIVERSAL PICKLEBALL RATING SYSTEM DUPR
With Pickleball popularity rising, OOFOS solidifies support for an expanding network of athletes
March 2023 – OOFOS, the global leader in Active Recovery footwear, and DUPR, Pickleball’s most accurate global rating system, have announced a partnership to support the growing sport and emphasize the need for recovery for professional and amateur athletes alike. Through this new partnership, OOFOS will have the opportunity to educate DUPR’s growing database of social, collegiate and pro Pickleball players and share the brand mission of providing essential recovery footwear to an active and influential community.
Pickleball grew to 4.8 million players in 2021 (SFIA) and has since seen a 660% increase in the number of people playing. According to the recent annual participation report done by the APP, there are now 36.5 million participants in the sport.
14% of Americans aged 18 and over played pickleball between August 2021 and August 2022 (2023 APP Pickleball Participation Report). With the spike in Americans joining the physical sport, the need for recovery increased in tandem. OOFOS footwear is specifically designed to support the recovery needed for the more demanding aspects of Pickleball.
Typically, both competitive and recreational players participate in multiple matches throughout a day or weekend, especially those playing in tournaments, putting excessive stress on their muscles and joints.
With the constant side to side movement, acceleration and deceleration, as well as pivots on hard surfaces, the majority of stress is put on the lower body, including legs, feet and back. OOFOS’ technology allows athletes to recover faster, reducing stress on the body and enabling more natural movement between training and back-to-back matches.
Designed with proprietary OOfoam technology, OOFOS absorb impact so your body doesn’t have to. Combined with a patented footbed design, OOFOS cradle the heel and arches for the optimal combination of soft and stable support. OOfoam technology is proven to absorb 37% more impact than traditional foam materials, decrease load rates up to 88% and reduce energy exertion on the ankles by as much as 47% - all of this reducing load and stress, so you can recover faster.* The full line of OOFOS has received the APMA (American Podiatric Medical Association) Seal of Acceptance.
“OOFOS is excited to join forces with a nationally recognized organization at the forefront of the sport of Pickleball,” said Steve Gallo, President of OOFOS. “Our mission is to help athletes at all levels recover faster and feel better. We are thrilled about the opportunity to share the benefits of our OOfoam™ technology with all DUPR members.”
The multi-year agreement makes OOFOS the Official Recovery Footwear of DUPR. This new partnership adds to a wide variety of additional pro-athlete-centered relationships for OOFOS, including pro-QB Derek Carr, Comeback Player of the Year Alex Smith, Olympic Gold Medalist/World Ski Champion Ashley Caldwell, starting Boston hockey goalie Jeremy Swayman and a recently announced sponsorship of Exos, the global leaders in human performance. With many high-profile athletes investing in professional Pickleball teams, OOFOS has joined in the increased support of the sport to offer an essential recovery tool as the foundation of peak performance.
As part of this partnership, OOFOS and DUPR will introduce the OOFOS Ace Program, where top DUPR profiles will be highlighted with a digital badge commemorating their status within the Pickleball community. Recognized athletes will be eligible to join the expanding roster of OOcrew that features professional athletes, inspiring customers and pioneering artists alike.
The OOFOS team will also be attending major DUPR events such as their Waterfall National Championships, Team League National Championships and Collegiate National Championships in the coming months and will provide access to OOFOS footwear to DUPR members. More information can be found at www.oofos.com and www.mydupr.com.
*Based on a 2018 University of Virginia School of Medicine Speed Clinic.
ABOUT OOFOS
OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts. Made with revolutionary OOfoam™ technology, OOFOS are designed to absorb 37% more impact than traditional footwear. They reduce stress on joints to keep anyone, of any activity level, feeling their best. From professional athletes to casual walkers, OOFOS footwear will make your hard-working feet and body feel better – all you have to do is feel the OO. For more information, go to www.oofos.com.
ABOUT DUPR
DUPR (Dynamic Universal Pickleball Rating) is the most accurate and only global pickleball rating system trusted by the world’s premier Pickleball clubs, tours, and professionals. All players, regardless of their age, gender, location, or skill, are rated on the same scale between 2.00-8.00 based on their match results. DUPR is free and anyone can have a rating. For additional information: Web: https://mydupr.com/
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