Pickleball Inc., United Pickleball Association and DUPR Announce Strategic Partnership
In a milestone deal for pickleball, Pickleball Inc. and the United Pickleball Association (UPA), the parent company of Major League Pickleball (MLP) and The Professional Pickleball Association (PPA Tour), and DUPR (Dynamic Universal Pickleball Rating) today announce a strategic partnership to provide pickleball players with a best-in-class experience when engaging in pickleball play, including tournaments, leagues, club and recreational play.
This partnership unites the pickleball play industry leaders to deliver the following:
- UPA has designated DUPR as the official rating across its properties and competitions. DUPR elected to align with UPA due to the organization’s gold-standard competition entities and unmatched global audience of pickleball enthusiasts.
- Pickleball Inc., will adopt DUPR as the exclusive rating provider for its leading software and technology, including Pickleball Brackets, Pickleball Tournaments, and Pickleball.com’s club, league and ladder software.
- DUPR will exclusively utilize Pickleball Inc.’s Pickleball Play Solutions to run DUPR-owned events and will benefit from Pickleball Inc.’s reach and powerful technology to receive the most comprehensive competitive player match data in pickleball.
"This partnership with Pickleball Inc. and UPA aligns us with the industry leaders across pro and amateur pickleball and positions DUPR as the common language of pickleball," said Tito Machado, CEO of DUPR. "UPA, Pickleball Inc. and DUPR are united in growing and providing a best-in-class pickleball play experience to establish the foundational systems of the sport that will grow the game for generations to come. With DUPR, players, organizers and fans have a simple way to know their skill level, find and organize better events and have more fun on the court."
"DUPR has established itself as the standard for player ratings in pickleball, and we are excited to move forward as industry leaders together," said Connor Pardoe, CEO of Pickleball, Inc. and Founder and CEO of the PPA Tour. "Integrating DUPR ratings across our properties will enhance our industry leading pickleball play software solutions, as well as competitive, pro and amateur events."
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