In an exciting development for the world of collegiate sports and pickleball, Selkirk Sport has announced a landmark partnership with the University of Virginia (UVA) Athletics.

This unprecedented collaboration positions Selkirk as the official pickleball partner of UVA Athletics, extending its influence across multiple sports, including tennis, lacrosse, baseball, football, and basketball.

You may remember our story and profile of UVA back in May, where we shared their story and commitment to elevating pickleball at the collegiate level.

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Bridging the gap between tennis and pickleball

As part of this multi-year agreement, which runs through Summer 2026, Selkirk will serve as the presenting sponsor for UVA’s men’s and women’s tennis programs.

This strategic move highlights Selkirk’s commitment to bridging the gap between tennis and pickleball, fostering a closer relationship between the two sports at the collegiate level.

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Rob Barnes, Co-Founder and co-CEO of Selkirk Sport, expressed his enthusiasm for the partnership, stating, "We are incredibly excited to partner with the University of Virginia Athletics. This collaboration is a testament to our dedication to expanding pickleball at the collegiate level and supporting prestigious athletic programs like UVA. We look forward to engaging with the UVA community and fostering a love for pickleball among students, athletes, and UVA fans."

The partnership offers Selkirk Sport extensive sponsorship rights, including exposure opportunities through PA announcements, a presence on Virginiasports.com, and advertisements in game-day programs.

Direct access to college athletes and fans

Moreover, Selkirk will actively engage with fans through on-site activations and giveaway opportunities, further embedding pickleball into the UVA athletic culture.

Tyler Jones, UVA's Deputy Athletics Director, welcomed the partnership, noting, "Selkirk Sport’s commitment to the growth of pickleball aligns perfectly with our commitment to providing remarkable experiences for our student-athletes and fans. We are thrilled to welcome Selkirk Sport to the UVA Athletics family and look forward to the positive impact this partnership will have on our sports programs and the broader community."

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The potential for NIL opportunities

In addition to the sponsorship elements, Selkirk Sport is eager to explore name, image, and likeness (NIL) opportunities with UVA athletes, particularly those in the tennis program.

This initiative underscores Selkirk’s dedication to supporting student-athletes and nurturing the next generation of pickleball talent.

This partnership with UVA Athletics marks a significant milestone in Selkirk’s ongoing mission to grow the game of pickleball, ensuring that it continues to flourish at both the collegiate and community levels.